Selecting Your Keywords

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A Breakdown of Keywords & Match Types for AdWords Choosing the right keywords for your ad campaigns is crucial in improving your outcome; the terms or phrases that will trigger when your potential customers are searching for relevant information, is what will grab their attention and cause them to click on your ad.   Keep […]

AdWords Campaigns for Dummies

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Intro to AdWords; A Campaign¬†Breakdown & Advantages AdWords is a Google advertising service that places your ads on search results. An AdWords Campaign is an advertising campaign set up in a specific AdWords account that entails various ad groups, ads, and keywords. Breakdown of an Ad Campaign¬† For each campaign you have, there are various […]

Top Digital Marketing Channels

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Offsite SEO Strategy; Utilizing Digital Marketing Channels   Using digital channels to promote your good or service is one way to maximize your offsite search engine optimization. Bringing brand awareness, appealing to a vast range of potential customers and increasing your page ranking on Google, are some of the many advantages of using these channels. […]

Update on the Industry

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The Trends for the Digital Marketing Industry Here are some updates about the industry as whole. Regardless of the specific title or position that you would like to hold within the digital marketing industry, here are some current, relevant facts and information that are important to take into consideration when looking into a degree or […]

Digital Marketing Blogs

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Digital Marketing Blogs that Every Business (and student) Should Follow   As a digital marketing student, you need to start getting in the mindset of someone who works within the industry so that one day when you enter it yourself, you’ll have the advantage of already being prepared for how to think and work like […]